Best Holiday Sales for Toys and Games

By Halie Johnson | Published on May 13, 2025 | Estimated 5 min read

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Best Holiday Sales for Toys and Games

Picture this: You're finally ready to cross some items off your holiday shopping list. You head out excitedly, hoping to score that perfect toy or game deal you've seen advertised. But instead, you're met with crowds, empty shelves, or confusing discount terms. We've all been there—and, frankly, it's frustrating.

To ensure your holiday shopping remains cheerful rather than stressful, we've rounded up the best holiday sales for toys and games. Let's dive into what's trending, how to choose the right gifts, and where you can grab fantastic offers without hassle.

Top Toy Trends for the Holiday Season

Every year, toy trends change and new favorites emerge. Being in-the-know helps you select gifts that kids (and adults!) actually cherish. Here's what's especially popular right now:

Sensory and Interactive Toys

Interactive toys are trending because they stimulate creativity and keep children engaged for long periods. The Kinetic Sand Sandbox Set is an excellent example that's great for sensory experiences and creative play. Kids aged 4–10 especially love it because it's tactile, easy to mold, and fun to share with friends.

Board Games with Educational Twist

Family game nights are making a big comeback, especially when games encourage learning and friendly competition at once. Take Ticket to Ride, for instance—it's perfect for kids aged 8 and older, helps teach geography, planning, and critical thinking, and brings everyone together around the table.

Sustainable and Eco-Friendly Toys

More shoppers are prioritizing environmental ethics, opting for toys that use eco-friendly materials. Brands like Green Toys, offering recycled plastic vehicles and building blocks designed for toddlers aged 2–5, are a favorite. Parents appreciate not only their environmental impact but also their sturdy, safe design.

How to Choose the Perfect Toy or Game

Choosing toys can be tricky, especially when buying for different age groups or varying interests. Here's a quick guide to make the selection process smoother:

  • Know Your Audience: Always check age recommendations and consider your child's current interests. A toy perfect for a preschooler might bore your 8-year-old.
  • Prioritize Safety: For toddlers and younger kids, avoid toys with small parts. Stick to soft, rounded edges and non-toxic materials.
  • Value Longevity and Versatility: A great toy is one that can grow with the child—like building sets or open-ended creative kits.

"I love buying toys like Magnet Tiles or LEGO, because my kids still play with them years after we bought them. It saves money and reduces clutter!" - Angela, mom of three

Best Deals and Discounts for Toys and Games

We've scoured the top retailers to bring you the most attractive toy and game discounts:

  • Amazon's Holiday Toy Deals: Regularly updated, Amazon offers up to 50% off popular toys like LEGO sets, Nerf products, and board games. Prime members often benefit from early access.
  • Target's Seasonal Savings: Target usually offers BOGO (Buy-One-Get-One) 50% off deals on selected items leading up to Christmas. Perfect for buying multiple gifts at once.
  • Walmart Rollbacks: Walmart starts discounting early—sometimes 40–60% off—so don't wait too long to score popular brands like Barbie, Hot Wheels, and Hasbro games.

Comparing Top Toy Brands and Their Holiday Offers

Choosing between brands can sometimes be confusing. Here's a quick comparison of the popular brands and what deals you can anticipate:

LEGO

  • Who it's for: Builders and creative minds aged 4-14, plus adult collectors.
  • Deals to Expect: Amazon, LEGO.com, and Walmart often offer discounts around 20–40%, plus exclusive gift-with-purchase events online.

Hasbro

  • Who it's for: Families who love game nights, fans of classic action toys (think Nerf, Transformers).
  • Deals to Expect: Target commonly offers Hasbro toy promotions, including bundle packages and buy-more-save-more offers.

Melissa & Doug

  • Who it's for: Toddlers and preschoolers learning through play, parents valuing durable, wooden and educational toys.
  • Deals to Expect: Amazon and Target regularly offer at least 30% off on select Melissa & Doug items—perfect timing for holiday gifting!

Where to Buy the Best Toys and Games This Holiday Season

Wondering where to start shopping? Here's our insider scoop:

  • Amazon: Ideal for convenience and lightning deals. The depth of customer reviews helps ensure you're making an informed decision.
  • Target: Great for in-store pickup and exclusive brands. Their toy section is carefully curated and clearly organized by age and interest.
  • Local Toy Stores: Visiting local businesses means personalized service and unique finds. They often gift-wrap for free, providing you a worry-free holiday shopping experience.

Frequently Asked Questions (FAQs)

When do holiday toy sales usually start?

Most retailers start their holiday sales in early November, with the best deals around Black Friday and Cyber Monday. Still, it's wise to begin early, as toy sales often sell out fast.

Are online holiday toy sales better than physical store sales?

Online stores typically offer slightly deeper discounts and more variety, but physical stores provide the chance to evaluate quality firsthand and avoid shipping delays. Consider mixing both methods to score maximum benefits.

Should I wait for Black Friday or buy now?

If you're buying an extremely popular toy prone to quick sell-outs, buy early. For broader categories like board games or common toy brands, waiting for Black Friday or Cyber Monday could earn you bigger savings.

Wrapping Up the Best Holiday Toy Sales (Pun Intended!)

By keeping a pulse on current trends, choosing wisely for your recipient, and shopping at the right retailers, you're bound to find fantastic deals on toys and games this holiday season. Beat the stress and actually enjoy holiday shopping as it was intended: fulfilling, fun, and wallet-friendly.

Ready to start saving? Check out these sales and secure those adorable smiles on kids' faces this holiday. And don't forget to share your best toy-deal finds—after all, holiday spirit thrives when shared!

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About the Author: Halie Johnson

Halie Johnson is a Marketing Manager and the founder of RetailReviewHub, where she combines over a decade of experience in affiliate marketing and deal hunting to help users save money with confidence. With a deep understanding of consumer behavior and pricing strategy, Halie is dedicated to writing clear, unbiased product reviews and sharing the best deals across the web. When she’s not digging through coupon databases or analyzing offer performance, she enjoys testing products first-hand and writing savings guides that actually work. Follow Halie on her journey to smarter shopping!