Black Friday 2025 in the U.S.: Your Ultimate Shopping Guide

Black Friday, the day after Thanksgiving, is one of the most anticipated shopping events in the United States. Each year, millions of Americans flood both physical stores and online marketplaces in search of jaw-dropping deals and discounts. As we approach Black Friday 2025, savvy shoppers are already planning their purchases to make the most out of this retail extravaganza.

In this post, we’ll explore the origins of Black Friday, why it remains the biggest shopping day of the year, highlight the top 10 stores with the best deals, and answer frequently asked questions to help you maximize your savings.

What Is Black Friday?

Black Friday takes place on the Friday following Thanksgiving Day, which falls on November 28, 2025. Traditionally, this day marked the start of the holiday shopping season in the U.S., with retailers offering massive discounts to lure early Christmas shoppers.

The term “Black Friday” was first used in the 1960s in Philadelphia to describe the chaotic crowds that took over the city the day after Thanksgiving. Later, the meaning evolved—"black" representing profitability—since many retailers moved from operating "in the red" to "in the black" due to the sales surge.

Today, Black Friday is no longer limited to just Friday. Many retailers begin their sales early, stretching promotions throughout Thanksgiving week or even the entire month of November.

Why Is Black Friday the Biggest Shopping Day of the Year?

• - Unbeatable Deals: The lowest prices of the year on electronics, fashion, and more.
• - Holiday Preparation: Shoppers stock up on gifts for Christmas at lower costs.
• - Widespread Participation: Big and small businesses compete with generous promotions.
• - Online and In-Store Options: Customers enjoy flexibility in how they shop.
• - Limited-Time Scarcity: Fast action is rewarded with exclusive savings.

Top 10 Stores with the Best Black Friday Deals in 2025

1. 1. Amazon: Massive discounts on electronics and smart devices.
2. 2. Walmart: Great deals on gaming, kitchen appliances, and more.
3. 3. Best Buy: Tech-focused savings on TVs, laptops, and gadgets.
4. 4. Target: Promotions on home essentials, baby items, and more.
5. 5. Costco: Big value bundles on electronics and home products.
6. 6. Apple (via retailers): Great prices on iPhones and MacBooks through partners.
7. 7. Home Depot: Sales on tools, furniture, and smart home gear.
8. 8. Kohl’s: Fashion and toys with added Kohl’s Cash rewards.
9. 9. Macy’s: Doorbusters on fashion, accessories, and fragrances.
10. 10. GameStop: Console and video game deals for all ages.

Tips to Save the Most on Black Friday

• - Start early and track pre-Black Friday ads.
• - Use price tracking tools like Honey and CamelCamelCamel.
• - Join loyalty programs for early access and extra perks.
• - Stack coupons with promo codes from coupon websites.
• - Set a clear budget and shopping list to avoid overspending.
• - Shop early for limited quantity doorbusters.

Frequently Asked Questions (FAQ)

1. Are Black Friday deals better than Cyber Monday?

Black Friday is often better for in-store deals and big-ticket items, while Cyber Monday focuses on online tech promotions. Both days offer excellent savings, and some retailers merge them into week-long events.

2. Is it safe to shop online during Black Friday?

Yes, as long as you stick to trusted retailers and secure websites. Use secure payment methods and avoid suspicious links or offers that seem too good to be true.

3. How can I make sure I’m getting the best deal?

Compare prices across websites, use price history tools, and subscribe to retailer newsletters for early access. Check multiple coupon sources for extra discounts.

Final Thoughts

Black Friday 2025 is shaping up to be another exciting event for bargain hunters. Whether you're shopping for gifts or treating yourself, this is the best time to snag incredible deals across nearly every category. With a solid plan, a set budget, and a little digital savvy, you can make the most out of this year’s sales while avoiding the stress and overspending that often comes with the hype.

Mark your calendar for Friday, November 28, 2025, and get ready to shop smart!